![]() ![]() “It’s a great opportunity for us to build on the incredible facial tracking work we’ve been doing recently and to celebrate the end of mo growing! Movember is such a great brand, and this collaboration has been a long time in the making. JCDecaux head of creative solutions, Ashley Taylor, said: “We were so excited to work on this campaign with Movember and reward men and their long-suffering partners with this fun activation. Movember Rain is the world’s first-ever dedicated “pash rash” treatment and has been specially designed to soothe the skin of those who have suffered through a month of prickly smooches. If the scanner detected a substantial moustache – with a serious “pash rash” factor – the gent was rewarded with a dispensed product from the special “pash rash” cream range called Movember Rain. “Show Us Your Mo” scanned a man’s face, detected a mo and then cleverly analysed the potential for “pash rash”. ![]() ![]() JCDecaux partnered with Movember to launch the moustache facial recognition dispenser panel, which used special facial recognition technology to identify if a person had a moustache and then offered them a facial scan – with a twist. ![]() Hundreds of blokes sporting Movember mos celebrated the end of a long mo-growing month by testing a unique Out-of-Home digital activation by JCDecaux, the “Show Us Your Mo” facial scanner, outside Sydney’s Galeries on George Street last week. ![]()
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